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Old 12-04-2009, 02:01 PM   #1
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Hawthorne Direct Chosen for Winning Brands' Direct Response Television Advertising

BARRIE, Ontario, Dec. 4 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), manufacturer of popular new Winning Colours Stain Remover, has appointed DRTV industry leader Hawthorne Direct to manage the implementation of Winning Brands' first-ever Direct Response Television Advertising. The addition of DRTV to Winning Brands' U.S. launch strategy for Winning Colours Stain Remover is a major development in the company's ambitions for the versatile cleaning solution because of the national cable network platform envisioned for the campaign. This will be the first time that Winning Colours Stain Remover advertising will be seen on TV by consumers across America. Preliminary plans call for Winning Colours Stain Remover direct response advertising to begin by the 1st week of May 2010. Production will take place at Los Angeles Center Studios

Winning Brands CEO, Eric Lehner, explains the context: "We have now received in writing confirmation of our being an approved trading partner with our first major U.S. retailer with national reach. Pending the activation of this relationship, we will commence building an 'As Seen on TV' stature for Winning Colours Stain Remover. It is well known that products which are active in the DRTV platform can be particularly successful in traditional retail because of the appeal for consumers of 'celebrity' products and the convenience of purchasing them spontaneously in stores. Furthermore, the DRTV format permits advertising cost recovery to make our on-air presence sustainable. The bottom line is that 2010 is the year in which Winning Colours Stain Remover will fully engage with the American consumer."

Winning Colours has already secured national retail partnerships in Canada (where the advanced cleaning solution was developed) including Walmart, Home Depot, Canadian Tire, Home Hardware and Zellers. The fact that Winning Colours Stain Remover is newer to the USA has not prevented early U.S. product fans from posting a wide range of creative and difficult stain scenarios at YouTube creating a growing community- &sear ch_type=&aq=f

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets. The innovative stain remover and multi-cleaner is targeted by the company to become the world's favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when used as a diluted multi-cleaner. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.

ABOUT HAWTHORNE DIRECT: Hawthorne Direct is a full service direct response advertising agency. Led by DRTV pioneer, Tim Hawthorne, the agency has for 21 years been the pioneer and innovator in Long Form and Short Form solutions. Most Americans have seen Hawthorne's work without realizing it, through award winning campaigns for small entrepreneurs, established manufacturers and many Fortune 500 brands, earning a best-in-class reputation. Hawthorne Direct's media buying management is unparalleled and is combined with an integration of DRTV with digital media, direct mail and print.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

Corporate Contact Information: Winning Brands Corporation, Office Direct (705) 737-4062, 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3

Investor Relations: Paul Knopick (949)707-5365

DATASOURCE: Winning Brands Corporation
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